Identity of the Responsible Party Import Treads de México, S.A. de C.V., is responsible for collecting your personal data, using it, and protecting it.

Collected Information We collect your personal information in various ways and from different areas of our website. All personal information collected by Import Treads de México is subject to confidentiality and privacy norms; this includes personal information that users voluntarily enter on our site for purposes including, but not limited to, creating a personal profile, registering for special offer notifications via email, enrolling in our loyalty programs, and sending electronic postcards, among others. Each of the aforementioned services requires different information, which is stored in separate databases.

Personal information includes, but is not limited to, your full name, postal and electronic address, telephone number, professional and financial information. Some of these activities include:

• Registration on our site to be part of our project or loyalty programs.
• Enrollment in services such as special offer notifications.
• Participation in contests, raffles, and surveys.
• Sending of electronic postcards and testimonials that may be published on our site.

Purposes for Processing Your Personal Data We use your personal information to:

• Provide the required services and products.
• Inform about changes or new products.
• Conduct internal studies on demographic data, interests, and user behavior to offer personalized promotions and services.
• Participate in loyalty programs and specific promotions.

Transfer of Personal Information Your data may be shared with third parties, including business partners and affiliates, for the purpose of improving services, marketing, and statistical analysis. Import Treads de México does not sell or rent users’ personal information to third parties. If you do not wish for your data to be shared, you may refuse this transfer in accordance with the procedures we establish.

ARCO Rights You have the right to access, rectify, and cancel your personal data, to limit or oppose our use of it, and to revoke consent you have given. To exercise these rights, you may send a request to legal@aanm.com.mx

Protection of Minor’s Personal Information Protecting children’s information is extremely important. Import Treads de México collects only the minimum necessary information required to provide its services. Import Treads de México does not solicit personal identification information from minors. Minors must always seek permission from their parents and/or legal guardians before sending personal information to another online user.

Use of Cookies and Other Tracking Technologies We use cookies and other technologies to enhance your experience on our website and to show you advertising related to your preferences. You can set your browser to reject these cookies if you wish.

Data Security and Confidentiality We implement adequate security measures to protect your data against alterations, loss, processing, or unauthorized access. However, no data transmission over the Internet can be guaranteed to be completely secure.

Exceptions to Confidentiality Import Treads de México assumes no obligation to keep confidential any other information that the user provides, including information provided through newsletters and online chats (chats), as well as information obtained through cookies described above, in terms of the provisions set forth in Article 109 of the Federal Law on Copyright and Clause I of Article 76 bis of the Federal Consumer Protection Law.

Minimum Principles of Our Privacy / Confidentiality Policy Import Treads de México adheres to the following principles to ensure the protection and confidentiality of your personal information:

• Necessity: We only collect the information necessary to provide and improve our services.
• Quality: We strive to maintain the accuracy and quality of the information we collect.
• Security: We implement advanced technology to protect your data during collection, transmission, and storage.
• Consent: We do not disclose your information without your consent, except under legal obligations.
• Responsibility: We ensure that both our employees and business partners respect our privacy and confidentiality standards.

Modifications to the Privacy Notice We reserve the right to make modifications or updates to this privacy notice at any time, to address new legislation, internal policies, or new requirements for providing or offering our services or products.

Consent You accept the terms of this privacy notice by providing your personal information, as well as its future modifications. If you do not agree, you may refrain from providing personal information.

Contact For any questions or comments about this notice, you can contact us at legal@aanm.com.mx